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Exploring Corporate Strategy: Text & Cases (8th Edition), by Gerry Johnson, Kevan Scholes, Richard Whittington
Free PDF Exploring Corporate Strategy: Text & Cases (8th Edition), by Gerry Johnson, Kevan Scholes, Richard Whittington
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Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.
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Available in two versions (Text and Text & Cases), Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.
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The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.
- Sales Rank: #1241772 in Books
- Published on: 2008-01-24
- Original language: English
- Number of items: 1
- Dimensions: 10.39" h x 1.10" w x 7.72" l,
- Binding: Paperback
- 920 pages
About the Author
Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.
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Most helpful customer reviews
17 of 18 people found the following review helpful.
An excellent introduction to Strategic Management
By Chatterbox
This is one of my favourite strategy texts. At first, I found this book fairly heavy reading. However, once I got deeper into the subject, I found it very useful (especially when I was studying for an MBA). I believe that the text provides the reader with a good grounding on strategic principles on which to build more specialist knowledge of the subject.
The text covers all the key steps of strategy development including analysis, selection and implementation. For each step, Johnson and Scholes also provides a number of techniques (including, PEST analysis, Porter's Diamond, Porter's Five Forces, Value Chain analysis, SWOT, Cultural Web, etc).
11 of 13 people found the following review helpful.
Best study book in Strategy currently available
By Roland Buresund
When being midway in my MBA Strategy course, I bought this book. I've never regretted it, and it continues to be one of my favorites. In fact, I have many times wished I had it as my study litterature, as the authors manage to get thru a number of subjects in sufficient detail to make it understandable. I would recommend this book to anyone interested in the subject. If you're not interested in Strategy, skip this book, as they are very concentrated on making you understand and learn what they are discussing. In short, I won't trade this book for anything, it saved my hide a number of times during study and I keep getting back to it to refresh my memory or understand some finer points.
1 of 1 people found the following review helpful.
Material Great... Printed Product - not so much!
By Amazon Customer
The textbook is excellent and insightful. As someone coming to the subject of Strategy for the first time - this book is easy to read, using simple terms and interesting material, with lots of good, clear, up to date examples - I have been completely enthused by it! I have really enjoyed reading this book and found it very useful.
However - the quality of the actual book received was disappointing. Some of the pages are printed skew, some of the extreme edges have even been cut off - so that some page numbers are missing or cut in half. And the quality of the print on glossy paper is not good - if you make pencil notes as I sometimes do, and then need to erase it/change it - the eraser takes the print clean off the page with the pencil scribblings. Whilst none of these things are completely insurmountable, it does irritate me - someone who is fanatical about maintaining the pristine nature of a new book. We pay a lot of money for these textbooks, we (I) intend to use them for reference for many years to come, but one wonders how well this book will in fact stand the reglar use?!
Also, the publisher has used a glossy paper type which is very awkward to read at night when your eyes are tired - my desk lamp (low energy tube) creates a shine on the page that results in some interesting juggling of the book to avoid! Whilst this makes the book look "nice" I would suggest that subsequent printings use a different paper.
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